Online Travel Agents or ‘OTA’s’ have been around since the early days of the internet, but in recent years have seen a growth in popularity due to sites like AirBnb and HomeAway, which allow guests to book a much broader type of accommodation than just hotel rooms.
Many Cottage holiday agencies see these websites as a threat to their established businesses and websites, as they have created a much more competitive online booking market, and online bookings now make up 80% of all holiday bookings, compared to as little as 25% 10 years ago.
Here at Wight Holiday Lettings, we see these sites as a valuable tool to market our owner’s properties to a vast global audience and reach far more people than we ever could with just one website. Larger agencies will invest millions of £’s annually on google marketing to steer potential guests to their website first, but we believe it is possible to get the best of both worlds, by combining traditional marketing with the use of OTA’s to ensure that our properties gain the most exposure.
Managing marketing across all these sites isn’t easy, and we use post our properties on over 200 websites. Which is why we use specialised booking software to synchronise all our calendars, pricing and property details. We closely monitor booking activity and browsing patterns across these sites to determine how our properties are performing, and then implement tweaks to rates, descriptions and images to improve our booking rates.
There is a substantial cost to using these sites, but we feel that its better to invest in marketing on these established websites (that everyone knows), rather than invest too heavily on PPC (Pay per click) advertising.
Once we receive a booking through and OTA, everything is passed over to us to manage the guests booking, deal with any queries and changes, coordinate travel and arrival details with the guests and manage their needs during their stay.
Dealing with bookings is just a small part of the service we offer and if you’d like more information of how we can help get the most from your holiday home, please contact us for an appraisal on 01983 525710.
A recent report from the Association of Residential Letting Agents (ARLA) indicates that a great deal of landlords are considering switching from Residential letting to short term letting in the near future. There are a variety of reasons for this shift towards ‘Short stay’ or ‘holiday lettings’: Flexibility – Many landlords have seen the benefits
The simple answer is yes you can! Whilst the number of lenders who offer such products is limited, there are some great options out there and the recent surge in the number of owners looking to move into holiday letting has meant that more financial products are being created for this market. Holiday Let Mortgages
Yarmouth is a beautiful town located on the north-westerly side of the Isle of Wight, with the name deriving from the opening of the Western Yar River. Some of its exquisite architectural buildings are some of the oldest on the Isle of Wight, including a 16th century castle. The harbour is also busy with arrivals
The bustling seaport town of Cowes or West Cowes has been recognised as being a home for international yacht racing since the founding of the Royal Yacht Squadron in 1815. Cowes Week, which is the World’s oldest racing regatta, is celebrated every year in August, enticing thousands of visitors and local residents alike. Cowes was
Godshill is a quintessential and picturesque village situated in the southeast area of the Isle of Wight. From the Old Smithy, pretty thatched-roofed cottages, to the timeless world-renowned Model Village that allows you to escape the hustle and bustle of life, Godshill is steeped in a huge amount of history, and attracts thousands of visitors
There are many factors that can influence the level of booking and price you can charge at your holiday property and getting it right could mean a substantial difference in annual revenue for the owner. Some features that can benefit the performance, such as Sea views are obvious, but there are also a few things
December 18, 2019
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